synetiq Synetiq

Synetiq Ltd.

Adam Divák, Co-Founder and CTO, adam@synetiq.net

+36 30 904 90 92

http://synetiq.net

https://www.linkedin.com/company/Synetiq

https://twitter.com/SynetiqLab

https://www.facebook.com/Synetiq

Address:

3 Irányi street

1056 Budapest

Hungary

Adam is responsible for the development of Synetiq’s cutting-edge technology. Holding an MSc in computer engineering and neuroscience, he specializes in neural applications. Prior to founding Synetiq, Adam worked on research projects such as the optimization of the network model of the hippocampus on supercomputers and developed complex applications for global finance companies.  He loves sharing his knowledge in micro-communities and has also worked as a teacher and trainer with local and international students. Adam is a highly skilled software engineer with a vast experience in all aspects of software development. He always finds innovative solutions to complex problems and feels comfortable managing a team of developers in a fast paced environment. Adam is also an excellent team player, with excellent organisation and communication skills.

About Synetiq Ltd:

Synetiq Ltd. is a cutting-edge neuromarketing media research company providing content producers and advertisers with emotional insights directly from their viewers’ brain and body. Synetiq leverages recent developments in wearable bio-sensor technology to understand how people feel when they see an advertisement, TV show or movie, and helps its clients create more engaging videos and ultimately increase their sales. Synetiq’s approach, called crowdsourced neuromarketing, delivers unprecedented insights to understand customers anywhere in the world in a fast and cost-efficient way. Although several neuromarketing companies exist around the world, Synetiq is the only one offering testing in people’s homes with biosensors in addition to testing in a lab.

Since founding the company last August, we have worked with international firms such as the BBC, HBO, RTL, VRT (Belgian Television), Telekom, Telenor, Vodafone, Young & Rubicam, Havas Media, Mito and large advertisers from various sectors. Synetiq has offices in Budapest, Hungary and in London, UK. (http://synetiq.net)

Topic of presentation + short summary of presentation

Emotion drives sales – Synetiq’s cutting edge neuromarketing tool.

Synetiq Ltd. is a cutting-edge neuromarketing media research company providing content producers and advertisers with emotional insights directly from their viewers’ brain and body. Synetiq leverages recent developments in wearable bio-sensor technology to understand how people feel when they see an advertisement, TV show or movie, and helps its clients create more engaging videos and ultimately increase their sales.

Quotes (for promotional use)

“Using Synetiq’s range of neuro and biometric techniques and interpretive expertise gave us real second by second detail on how the audience emotionally engages with our content – which will help us maximise the creative impact of what we do.“ – Head of Audiences, BBC (one of Synetiq’s clients)

“Synetiq’s emotional insights have helped us to discover the impact of the latest TV advertising trends to increase our client’s campaign’s effectiveness and its sales.“ – Director of Branded Entertainment, Havas Media (one of Synetiq’s clients)

“Using Synetiq’s report, we could identify emotional drivers in our creatives that can translate into consumer behaviours leading to business success.“ – Director of Strategy, Young & Rubicam (one of Synetiq’s clients)

“Our neuromarketing technology is capable of collecting and interpreting biometric data from wearable sensors which we use to provide our clients with actionable emotional insights” – Synetiq

“Our clients include leading media and advertising companies such as the BBC, HBO, RTL, Havas Media, Young&Rubicam and large advertisers from various sectors.” – Synetiq